![]() Spend some time making the perfect playlist for your brand. Music can set the mood for just about any occasion. Take advantage of the time guests are fueling up their devices by doing some old-fashioned lead-gen. Who says you have to splurge on flashy effects to keep your booth buzzing? Invest in one or two USB charging docks and you can effectively turn your booth into a charging hub. Turn your booth into a charging oasis.Create a branded hashtag and run an Instagram or Twitter contest giving away your product to whoever has the most creative post. Don’t forget to sweeten the pot by offering a prize. You could set up a prize wheel, offer some trivia, or even go backyard style by setting up a cornhole area. For you, trade shows are all about drawing up business. Chances are, you’ll get a solid amount of repeat visits. Attendees will remember you if your sample makes a lasting impression. ![]() Don’t forget the samples! Are you running a food-based business? Beauty or skincare product? If so, giving out samples shouldn’t be considered an option for you.Let attendees get their hands on your product and see for themselves how it can improve their lives. Showing off your product is a great way to build brand awareness, but you can do even better by making it interactive. Is your brand doing something new or interesting? Use your trade show as an opportunity to teach attendees about your product and the solution you offer. If that’s a little too casual for your event, coordinate with your team and have a solid plan for incorporating your brand colors into your event uniform. If you have branded tees or polo shirts, you and your booth crew should all be wearing them. Don’t just show up to the event wearing anything. If you’re on a budget, you can recruit family or friends-just make sure they’re the “personable” type. Look to bring in two or three people to help you interact with guests and demonstrate your product or service to attendees. If you’re a solo entrepreneur, manning your booth by yourself is going to be an exercise in frustration. If you want to go the extra mile, give out sunglasses or umbrellas. A pop-up tent turns your booth into a safe haven during hot sunny days and rainy weekends. You can make a killer impression on attendees by letting your booth adapt to the climate of the trade show. If you can secure a spot near restrooms or other amenities, even better. Go for a spot where multiple lanes of traffic meet and avoid the entrance area at all costs. If you get to pick your location on the show’s floor plan, make sure you get it right. Foot traffic is the currency of trade shows. Do you need to collect contact information (lead gen)? Or are you just trying to get your brand in front of as many sets of eyes as possible? Come up with a tangible goal you can use to stay focused and measure your success. ![]() Have a clear idea of what’s most important for your business at this trade show. Here are 21 trade show booth ideas that will help you stand out from the crowd, attract more foot traffic and create a lasting impression on event attendees. If you’re looking to crush your trade show goals, you need to create a booth that’s unique, enticing and memorable.
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